The Course
Behind Social Media is a course designed for social media managers who want to learn the real strategies behind building a successful business. I share everything — how I got started, how I find and onboard clients, my services and pricing, content shoots, editing, scheduling, Instagram growth, influencer marketing, and more. This is the course I wish I had when I was starting out, packed with real examples from my own work and a completely transparent look at what it takes to succeed! Plus, you’ll get a 1:1 coaching call with me to ask all of your questions!
What you will learn
In this course, I’m taking you Behind The Social—literally. You’ll learn everything that has helped me grow my social media marketing and management business, from my journey and how I started to the exact strategies I use to create high-quality content, manage clients, and scale a brand. You’ll learn how I plan and execute Behind Content Creation—from content shoots to editing with InShot & CapCut. I’ll break down Behind Instagram Growth, including profile optimization, engagement, reels, and trends. You’ll also get my Behind The Scheduling system and Behind Influencer Marketing strategy, with real examples of how I’ve helped restaurants grow through influencer partnerships. I’ll walk you through my Behind My Onboarding Process for signing clients, pricing packages, and contracts, plus Behind The Clients—how I got started, outreach tips, and lessons learned AND SO MUCH MORE! Plus, 1 FREE 60-minute coaching call to answer all your questions. Let’s take you Behind Social Media and build your success!
What You Will Learn
Your instructor
Meet Taylor, the founder of Behind The Social and the creator of Behind Social Media. Based in Cleveland, Taylor started her journey in social media management in 2020 and officially launched her business in 2021. Over the years, she’s worked with clients across various industries but found her passion in working with local restaurants. By focusing on Cleveland’s restaurant scene, she’s able to be hands-on, creating content on-site and bringing brands to life through strategic social media management. Now, she’s sharing everything she’s learned to help others build and grow their own successful social media businesses.